Dog Franchise Teams Up With Thomas Cook

Barking Mad Ltd, the dog franchise, is becoming the UK’s first travel agent for dogs.

Any dog owner booking a holiday with Thomas Cook or Going Places before the end of February will receive a voucher entitling their dog to a free night’s stay while they’re away.

Richard Dancy, former sales and marketing director at Oscar Pet Foods, has been working with Barking Mad on PR opportunities and made the introduction.

The relationship has snowballed, with franchisees visiting local stores to increase awareness and PR opportunities. The first day back to work in 2009 even included a franchise enquiry from a Going Places contact.

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